Twix NFT

Twix NFT

PR/Earned Media/Digital
We brought the iconic battle between Left TWIX and Right TWIX to the NFT space. Created by artist @yeahyeahchloe, these exclusive NFTs represent the way every Left or Right TWIX fan feels about their favorite side – they hold the crown for greatest candy bar. We showcased the work, introduced the artist, and gave fans a chance to win 1 of 200 limited edition prints at nf.twix.com.

Much like the actual Twix bars themselves, you can plainly see these NFTs couldn’t be more different from each other: Left NFTwix rules sitting in a crimson and metallic throne under a celestial view, while Right NFTwix takes its rightful crown relaxing in a red and gold chair below a moonlight vista.

Auction

We auctioned the exclusive pieces on NFT market makersplace.com for 24 hours, with all proceeds donated to support digital arts education.

In the end, both NFTs earned a ton of money for a good cause. We proved that every piece of art is one-of-a-kind. Especially these two.