The most successful Super Bowl commercials usually feature celebrities like famous athletes or movie stars. So, for State Farm’s first big Super Bowl spot, we decided to do something different. We shined the spotlight on the stand-ins, those unknown and underappreciated heroes who make sure the stars have time to do the important stuff, like sit around and complain about their stand-ins.

The One Show
#1 trending brand on X/Twitter.
USA TODAY “Super Bowl Ad Meter” No. 8. (Only first-time advertiser to ever break the top 10).
BUZZFEED “Best spot of the Super Bowl.”
FORBES “The Five Best Ads in Super Bowl LV.”
BUSINESS INSIDER “The most unforgettable commercials from this year’s Super Bowl.”
180mm social media impressions.
Social followers increased by 150%.
Quote starts increased by 12%