Nutro Ultra Product Launch

Nutro Ultra

PR/Earned Media
It’s a charcuterie board. It’s for dogs. It’s “The Barkuterie Board.” We launched new Nutro Ultra dog food with a do-it-yourself, Instagram-worthy treat inspired by our premium ingredients like high quality proteins, superfoods, and tasty veggies.

Each board is designed to instruct users how to create their own version in a way that mimics the product packaging. They also come with an instructional menu explaining how to build a board your pup will love.

Partnering with influencers and celebs including dog lover/charcuterie expert Haylie Duff, we announced the Ultra Barkuterie Board Giveaway: a chance to win a board, an “eat-and-greet” with Haylie and her dogs, and a six-month supply of Nutro Ultra dog food.