Cracker Barrel
Integrated - Online Video/Social/Digital
The confident but clueless "Worst Camper in the World" is the unwitting spokesman for Campfire Meals at Cracker Barrel.
We created a fully integrated, geo-targeted campaign that found our audience as they neared Cracker Barrel restaurants.
We also targeted past Cracker Barrel visitors as well as those near competitive locations and public campsites.
