Matt Dalin – Freelance Creative Director / Art Director

Meet Matt

I’m a conceptual creative director, art director, and more-than-occasional copywriter who thrives on getting my hands extremely dirty executing. Whether designing a single static social post or managing a global account, I deliver culturally resonant, award-winning work across all platforms for both ad agencies and clients.

I created McDonald’s first-ever game on SnapChat, introduced the iconic "Drake from State Farm" to the world on the Super Bowl, trended #1 on X/Twitter, and launched the fresh beef Quarter Pounder on YouTube by changing the functionality of the site itself, breaking the record for user-initiated views on the platform.

Regardless of budget, target, message or medium, I believe building brands always starts with a big idea.


Experience

Freelance Creative Director, 2018-present
DDB/Unlimited Creative Director VP, 2017-2018
Freelance Creative Director, 2011-2017
FCB Creative Director, 2007-2011
Freelance Creative Director/ACD, 2004-2007
Ogilvy Associate Creative Director, 2002-2004

Clients
BarkleyOKRP, R/GA, Strawberry Frog, VMLY&R, VSA, Digitas, Razorfish, Leo Burnett, Havas, Cramer-Krasselt, State Farm, McDonald’s, Kraft, Mars Inc., Samsung, Pfizer, DraftKings, Citi


Recognition

The One Show
Art Director’s Club
American Advertising Federation
Webby Awards
New York Festivals
Print Design Annual
USA Today AdMeter
Effies
Chicago International Film Festival
Adweeek, AdAge, Creativity
Buzzfeed, E! News, Fast Company
Entertainment Tonight, Daily News
CNN, NBC News, Washington Post
People, MSN, Vogue, Daily Mail